Daily Revenue
Orders by Hour (ET)
Sunday was the powerhouse — $2,549 from just 3 orders, anchored by a $1,944 chinchilla coat. Friday had peak traffic (6 orders). All 16 transactions were card. Discounts given: $309.
Top Items by Revenue
Revenue by Category
22 unique products sold. Median price: $194. Outerwear/furs led at 38% of revenue. The chinchilla coat alone was 31% of the week. Purses were the #1 category by item count.
New vs. Returning
Spend Distribution
10 new + 6 returning customers. One loyal customer visited 3 times ($710 total). Top single transaction: $2,354. Most customers are anonymous card taps — email capture at checkout is a big opportunity.